GoodDot, the plant-based meat brand headquartered in Udaipur, signed up Olympics gold medalist Neeraj Chopra as its brand ambassador on 15th December.
Good Dot stated that Neeraj Chopra will be a key part of its mission to create awareness about plant-based meats to encourage people to make compassionate food choices!
Neeraj Chopra said, “Plant-based meat alternatives are good and home-grown companies are making a credible mark in this global movement."
Abhishek Sinha, co-founder, and CEO of the firm said that he and his team are extremely proud to welcome Chopra. He also said, "He (Neeraj Chopra) has blazed a glorious trail for India at the Olympics and that he will help them put the category and the brand in the minds of the Indian consumer.”
The plant-alternative meat firm was founded by Abishek Sinha and Deepak Parihar in 2016. It was started with a vision to provide consumers with an alternative to meat that is ethically and sustainably produced.
They provide alternatives to mutton, chicken and eggs. They are a D2C player and also sell also through online marketplaces like Amazon, Flipkart, etc. They also sell in countries like Canada, Dubai, South Africa, Singapore, Nepal, Mauritius, and Oman.